CULTURAL DIFFERENCES

Never touch the head of a Thai or pass an object over it – the head is considered sacred in Thailand

Direct eye contact signifies a lack of respect in China, in the USA it signifies directness and friendship.

Avoid using triangular shapes in Hong Kong, Korea and Taiwan – the triangle is considered a negative shape

A 'thumbs up' in the UK means things are great, in Spain its a sign of displeasure.

The number 7 is considered bad luck in Kenya and good luck in the Czech Republic. It has a magical connotation in Benin, Africa

The number 10 is bad luck in Korea

The number 4 means death in Japan

Red represents witchcraft and death in many African countries but it is a positive colour in Denmark