HAS COCA-COLA FINALLY MET ITS MATCH?

Self respecting marketers, marketing novices and the public at large know Coca-cola and its secret recipe as a massive marketing success for 'eons', I even dare think- what would we do without good old coke? Remote villages in nameless countries have the familiar shape Coca-cola bottles pregnant with the dark money making liquid perched invitingly on shelves in local village shops and pubs.

Recent activity in the Health sector though seemingly threaten coke's viability in the healthy eating habits persuasion. Will healthy eating habits affect Coca-colas dominance of the fizzy drinks market? Are we witnessing the slow death of a giant as we have known it ? Or will this just lead to healthier Coca-cola spin-offs? the later makes profitable sense.

In the meanwhile Venezuala has gone ahead and banned a version of Coca-cola citing possible health risks (http://uk.news.yahoo.com/5/20090611/twl-venezuela-bans-coke-zero-over-health-3fd0ae9.html). A couple of weeks ago I read a health article in a local london paper that stated that cola drinks deplete the body of some essential mineral if my memory serves me right, and this here now could be termed to be a consequential development ; My steadfast companion through the african heat, Coca-cola, what next?